MyCBBook.com

A good book does not substitute a good teacher. It liberates the teacher to immerse the student in the subject matter deeper.

Dear Marketing Profesional
Welcome to the wonderful world of Consumers. If your work entails thinking about consumers, you will find a ton of concepts and ideas in the book. You will gain a comprehensive understanding of the consumer.. Feel free to browse selected content here. Enjoy it.

  • If you decide to acquire a copy for yourself, send order or inquiry to Publisher AT OpenMentis.com

    • Title Pages
    • PREFACE

    1. READ an Excerpt of Chapter 1 Welcome to the Fascinating World of Consumers (Arguably the Best Intro to CB ever written--A reviewer)


    • 2. CHAPTER EXCERPTS
    • 3. SPECIAL TOPICS
    • Attitude
    • Perception
    • Brand Drama
    • Decision Making
    • Millennials
    • 4. FEATURE CONTENT
    • Romancing the Consumer
    • Selling Victoria's Secret in Saudi Arabia (Case)
    • CB Blog
    • CB FYI

    • 5. Some Interesting Pages
    • The Less Known Maslow
    • Five Faces of Satisfaction

    • 6. EPILOGUE
    • Final Message to the Marketing Manager

    Also available as

    Digital Book

    Hardcover 580 pages 2016-2020

    The most innovative Consumer Behaviour book I have ever read.

    --A Marketing Professor
    ...more