MyCBBook.com

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Dear Reader
Welcome to the wonderful world of Consumers. You will find a ton of concepts and ideas in the book. You will gain a comprehensive understanding of the consumer.. Feel free to browse selected content here. Enjoy it.

  • If you decide to acquire a copy for yourself, send order or inquiry to Publisher AT OpenMentis.com

    • Title Pages
    • PREFACE

    1. READ an Excerpt of Chapter 1 Welcome to the Fascinating World of Consumers (Arguably the Best Intro to CB ever written--A reviewer)


    • 2. CHAPTER EXCERPTS
    • 3. SPECIAL TOPICS
    • Attitude
    • Perception
    • Brand Drama
    • Decision Making
    • Millennials
    • 4. FEATURE CONTENT
    • Romancing the Consumer
    • Selling Victoria's Secret in Saudi Arabia (Case)
    • CB Blog
    • CB FYI

    • 5. Some Interesting Pages
    • The Less Known Maslow
    • Five Faces of Satisfaction

    • 6. EPILOGUE
    • Final Message to the Marketing Manager

    Also available as

    Digital Book

    Hardcover 580 pages 2016-2020

    The most innovative Consumer Behaviour book I have ever read.

    --A Marketing Professor
    ...more