A good book does not substitute a good teacher. It liberates the teacher to immerse the student in the subject matter deeper.

Dear Librarian
Welcome to the wonderful world of Consumers. Feel free to browse selected content here. Enjoy it.

  • If you decide to acquire a copy for your library, send order or inquiry to Publisher AT OpenMentis.com

    • Title Pages
    • PREFACE

    1. READ an Excerpt of Chapter 1 Welcome to the Fascinating World of Consumers (Arguably the Best Intro to CB ever written--A reviewer)


    • 2. CHAPTER EXCERPTS
    • 3. SPECIAL TOPICS
    • Attitude
    • Perception
    • Brand Drama
    • Decision Making
    • Millennials
    • 4. FEATURE CONTENT
    • Romancing the Consumer
    • Selling Victoria's Secret in Saudi Arabia (Case)
    • CB Blog
    • CB FYI

    • 5. Some Interesting Pages
    • The Less Known Maslow
    • Five Faces of Satisfaction

    • 6. EPILOGUE
    • Final Message to the Marketing Manager

    Also available as

    Digital Book

    Hardcover 580 pages 2016-2020

    The most innovative Consumer Behaviour book I have ever read.

    --A Marketing Professor