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CB 2016-2020

CONSUMER BEHAVIOR

Human Pursuit of Happiness in the World of Goods

Jill Avery                 Harvard Business School

Robert Kozinets    Marshall School of Business, USC

Banwari Mittal      N. Kentucky Univ.

Priya Raghubir       New York Univ.

Arch Woodside     Boston College

ISBN: 978-0-979-1336-7-1

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