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CONSUMER PSYCHOLOGY/CONSUMER BEHAVIOR

How Humans Think, Feel, and Act in the Marketplace

5e

Jill Avery                Harvard Business School

Robert Kozinets    Marshall Sch. of Business, USC

Banwari Mittal      N. Kentucky Univ.

Priya Raghubir      New York Univ.

Arch Woodside      Boston College

ISBN: 978-1-7359839-0-5

. Price: $199.95

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