Consumer Behavior How Humans Think, Feel, and Act in the Marketplace      Banwari Mittal         ( Northern Kentucky University)      Morris Holbrook       Columbia University      Sharon Beatty   Univ. of Alabama)      Priya Raghubir  Univ. of California, Berkeley      Arch Woodside         Boston College   Info ISBN: 978-0-979-1336-0-2 Library of Congress Control Number: 2006939584 Publisher: Open Mentis Publishers Copyright: 2008 Open Mentis. 796 pages Hardcover 4 color   ISBN: 978-0-979-1336-0-2 see price when you add to cart US customers only (Overseas customers: see customized price click here) Important: By proceeding to purchase the book you expressly agree that you have read and agreed to our  Terms of Sale		CB 2010   CONSUMER BEHAVIOR Human Pursuit of Happiness in the World of Goods Jill Avery (Simmons College) Sharon Beatty  (Univ. of Alabama) Morris Holbrook (Columbia University)  Banwari Mittal  (Northern Kentucky Univ.)  Robert Kozinets (York University)  Priya Raghubir (New York University) Arch Woodside (Boston College) ISBN: 978-0-979-1336-206 Library of Congress Control Number: Publisher: Open Mentis Publishers Copyright: 2010 Open Mentis. 752 pages Hardcover 4 color Request REVIEW COPY and further information: (Specify: Consumer Behavior 2010):  info ATopenmentis DOT com READ MORE BRIEF CONTENTS FRONT MATTER   DETAILED CONTENTS        :