Open MentisNothing can substitute a great teacher. But a good book comes close.

 

 

 

CB 2010

 

CONSUMER BEHAVIOR

Human Pursuit of Happiness in the World of Goods

Jill Avery (Simmons College)

Sharon Beatty  (Univ. of Alabama)

Morris Holbrook (Columbia University) 

Banwari Mittal  (Northern Kentucky Univ.)  Robert Kozinets (York University) 

Priya Raghubir (New York University)

Arch Woodside (Boston College)

ISBN: 978-0-979-1336-206
Library of Congress Control Number:
Publisher: Open Mentis Publishers
Copyright: 2010 Open Mentis.
752 pages Hardcover 4 color

Request REVIEW COPY and further information: (Specify: Consumer Behavior 2010):

 info ATopenmentis DOT com

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