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CB 2010

CONSUMER BEHAVIOR
Human Pursuit of
Happiness in the World of Goods
Jill Avery (Simmons College)
Sharon Beatty (Univ. of
Alabama)
Morris Holbrook (Columbia University)
Banwari
Mittal (Northern Kentucky Univ.) Robert Kozinets (York University)
Priya Raghubir (New
York University)
Arch Woodside
(Boston College)
ISBN:
978-0-979-1336-206
Library of Congress Control Number:
Publisher: Open Mentis Publishers
Copyright: 2010 Open Mentis.
752 pages Hardcover 4 color
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REVIEW COPY and further information: (Specify: Consumer Behavior 2010):
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