Open MentisA good book does not substitute a good teacher. It liberates him/her to immerse the student in subject matter deeper.

 

 

 

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CB 2012

CONSUMER BEHAVIOR

Human Pursuit of Happiness in the World of Goods

3e

Jill Avery                 Simmons College

Robert Kozinets    York University

Banwari Mittal     

N. Kentucky Univ.

Priya Raghubir       New York Univ.

Arch Woodside     Boston College

ISBN: 978-0-979-1336-4-0

 

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