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CB 2016-2020

CONSUMER BEHAVIOR

Human Pursuit of Happiness in the World of Goods

 

Jill Avery, Robert Kozinets, Priya Raghubir, Arch Woodside   and  Banwari Mittal

ISBN: 978-0-979-1336-7-1


 

CB 2016-2020

CONSUMER BEHAVIOR

Human Pursuit of Happiness in the World of Goods

BANWARI MITTAL, 

Coauthors: Jill Avery, Robert Kozinets, Priya Raghubir   and  Arch Woodside

ISBN: 978-0-979-1336-6-4

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