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CB 2008

 

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Consumer Behavior

How Humans Think, Feel, and Act in the Marketplace

     Banwari Mittal        

( Northern Kentucky University)
     Morris Holbrook      

(Columbia University)
     Sharon Beatty 

 (Univ. of Alabama)
     Priya Raghubir 

(Univ. of California, Berkeley)
     Arch Woodside         (Boston College)

 

 

 

 

 

 

New Release

CB 2010

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CONSUMER BEHAVIOR

Human Pursuit of Happiness in the World of Goods

Jill Avery (Simmons College)

Sharon Beatty  (Univ. of Alabama)

Morris Holbrook (Columbia University) Banwari Mittal  (N. Kentucky Univ.)  Robert Kozinets (York University) Priya Raghubir (New York University)

Arch Woodside (Boston College)

 

   

     

 

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