|
Couldn’t
put the book down. Well written, well crafted, colorful—pleasing
to the eye and captivating.
—Devanathan Sudharshan,
Ph. D., Professor of Marketing
and Dean,
Gatton College of Business and Economics, University
of Kentucky |
Comment from Early Adopters of
MYCBBook |
|
Authors
write in a clear authoritative voice. …Clear strength on
measurement and the presentation of measurement instruments.
International applications woven into the
text.* —Marketing
Professor, Kent State University
This
is the best introductory chapter on Consumer Behavior I have
ever read. The writing style is terrific. It was a great read,
fun, and interesting.*
—Marketing Professor, University of Central
Florida
One
of the major attractions I have for the reviewed text is how
well-written it is. It is extremely readable. … [Readers] will
be able to comprehend how the principles of consumer behavior
relate to marketing and can be implemented in the business
environment.* —Marketing
Professor, Nashville State Technical
College
Excellent
writing. Strong examples ... very different from other texts I
have used and that is very refreshing.*
—Marketing Professor, Louisiana State University
__________
*Pre-publication
blind reviews (Academic experts in consumer behavior provided
manuscript evaluation on condition of anonymity)
(We do not post
reader comments and reviews by name without authorization.)
Home |
I
resisted this book for long. I
just didn’t want to read one more book. But when I started
reading it, I found hidden treasure. Even then, I didn’t want to
have to undertake a new preparation. Ultimately, I thought about
students. I could NOT be the one to stand between them and this
book
—CB Professor
_____________________
The book is great and
I´ve been using it a lot.
—Clara
Koetz
MBA Student, Brazil |
