Preface for Students

To The Student...
MTV or This Book?

won’t promise that you will enjoy the book over partying, or your favorite TV show, or people watching, or fantasizing about yourself.

Or wait a minute—this last one, we come pretty close. Maybe not fantasizing, but at least thinking about yourself—the book is all about that. It is a book about you. About why you enjoy the TV shows that you do, about your constant search in the store for a perfect match for your persona, about your enchantment with the world of goods.

You spend 80% of your waking hours being a consumer. Now enjoy a few hours reading about it. An impressive body of knowledge it is. But I didn’t invent it; I just made it easy and fascinating. So you may relate every concept to your personal life. And at least a few times when you are idling, you may pick up this book instead of watching MTV. Yep, once you get into it, it is sneakily enticing.

Oh, and did I mention this whole fun thing will count as 3 (or 4 or 5) credits!

I wish you well, my friends!
Dr. B.