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Consumer Behavior by Banwari Mittal et al. Hardcover.
$145

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Released: March 15, 2007

CONSUMER BEHAVIOR
How Humans Think, Feel, and Act in the Marketplace

Banwari Mittal (Northern Kentucky University)
with Morris Holbrook (Columbia Univ.),
Sharon Beatty (Univ. of Alabama),
Priya Raghubir (Univ. of California, Berkeley), and
Arch Woodside (Boston College)

796 pages Hardcover 4 color
ISBN: 978-0-979-1336-0-2
Publisher: Open Mentis Publishers
Copyright: 2008 Open Mentis
List Price: $145

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