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Released: March 15, 2007
CONSUMER BEHAVIOR How Humans Think, Feel, and Act in the Marketplace
Banwari Mittal (Northern Kentucky University) with Morris Holbrook (Columbia Univ.), Sharon Beatty (Univ. of Alabama), Priya Raghubir (Univ. of California, Berkeley), and Arch Woodside (Boston College)
796 pages Hardcover 4 color ISBN: 978-0-979-1336-0-2
Publisher: Open Mentis Publishers Copyright: 2008 Open Mentis List Price: $145
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