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Release date: March 15, 2007 CONSUMER BEHAVIOR How Humans Think, Feel, and Act in the Marketplace Banwari Mittal (Northern Kentucky University) with Morris Holbrook (Columbia Univ.), Sharon Beatty (Univ. of Alabama), Priya Raghubir (Univ. of California, Berkeley), and Arch Woodside (Boston College) 796 pages Hardcover 4 color ISBN: 978-0-979-1336-0-2 Library of Congress Control Number: 2006939584 Publisher: Open Mentis Publishers Copyright: 2008 Open Mentis List Price: $145 Read more: Synopsis Contents Reviews   Send Enquiry