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Release date: March 15, 2007 CONSUMER BEHAVIOR How Humans Think, Feel, and Act in the Marketplace   Banwari Mittal, Morris Holbrook, Sharon Beatty, Priya Raghubir, and Arch Woodside 796 pages Hardcover 4 color ISBN: 978-0-979-1336-0-2 Library of Congress Control Number: 2006939584 Publisher: Open Mentis Publishers Copyright: 2008 Open Mentis List Price: $145 Read more: Synopsis Contents Reviews Authors