How Humans Think, Feel, and Act in the Marketplace

 

a.k.a. MYCBBOOK

Quite Possibly the World's Most Fascinating Book on Consumer Behavior

 
Readable Book cover

S.Y.N.O.P.S.I.S.

Behind every good marketing strategy is

a good Consumer Behavior book.

 4 Color, Hardcover, 796 pages

More About the Book  

      At this very minute, thousands of marketers are pitching their products to millions of consumers around the world. From call centers and in mall stores, on eBay and in media placements, in blogs and vlogs, and through pop-ups and podcasts. How are consumers reacting to this cacophony of slogans and promises? What persuades them to embrace some marketplace offerings while spurning others?.

       Welcome to the fascinating world of consumers. In this book, we describe, dissect, and discourse about Consumer Behavior—human behavior in the world of goods. 

                             ... (Contd.)

      Preface for Executives

(Read how this book will help a consumer-centric marketer)    

      BRIEF TABLE OF CONTENTS    

      Detailed Table of Contents

       Chapter 1 Excerpts

       Selected Inside Content

Consumer Behavior

in the New Age:

Trends and Immersion

________________________

Consumers Just Wanna

 Have Fun, Feelings, and Fantasy ....

 

Buying This book

We are eager to see the book serve as a reference source for practicing marketing professionals.

If you are a marketing professional, write to us, giving your title and affiliation, and we might offer you the book at a "spread-the-good-word" price of up to 60% off. This offer available for a limited time.

Write: chris@openmentisDOTcom

To Buy a single copy at regular price: Click here

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