How Humans Think, Feel, and Act in the Marketplace

a.k.a. MYCBBOOK

Quite Possibly the World's Most Fascinating Book on Consumer Behavior

 

	Readable Book cover	S.Y.N.O.P.S.I.S.	Behind every good marketing strategy is a good Consumer Behavior book.
4 Color, Hardcover, 796 pages More About the Book		At this very minute, thousands of marketers are pitching their products to millions of consumers around the world. From call centers and in mall stores, on eBay and in media placements, in blogs and vlogs, and through pop-ups and podcasts. How are consumers reacting to this cacophony of slogans and promises? What persuades them to embrace some marketplace offerings while spurning others?.        Welcome to the fascinating world of consumers. In this book, we describe, dissect, and discourse about Consumer Behavior—human behavior in the world of goods.                               ... (Contd.)	Buzz Marketing--Word-of-Mouth with a Twist ____________________ Recipe for Successful Buzz Marketing ____________________ Market Influentials, e-fluentials, Opinion Leaders and Other Market Conversation Churners ____________________ Advertising Appeals:     Sex in Advertising             Humor in Advertising            Fear in Advertising ____________________
Preface for Executives           BRIEF TABLE OF CONTENTS           Detailed Table of Contents
Chapter 1 Excerpts        Selected Inside Content
Consumer Behavior in the New Age: Trends and Immersion ________________________ Consumers Just Wanna  Have Fun, Feelings, and Fantasy ....

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