Consumer Behavior:

How Humans Think, Feel, and Act in the Marketplace

SYNOPSIS

BRIEF TABLE OF CONTENTS

DETAILED TABLE OF CONTENTS

Acknowledgement

Dedication

Preface for Professors

Preface for Students

Preface for Executives

Chapter 1 Excerpts

Selected Inside Content Glimpse

Buzz Marketing--Word-of-Mouth with a Twist

Recipe for Successful Buzz Marketing

Market Influentials, e-fluentials, Opinion Leaders and Other Market Conversation Churners

Consumer Behavior in the New Age

Request to Reviewers

Epilog (The Last Last Word)—or Great Minds Discuss Ideas...

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