RESOURCES for Professors for CB2010
About Powerpoint
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A powerpoint presentation for each chapter, comprising 15 to 30 slides in color with text and images. Available to qualified professors who adopt the book.
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Sample Powerpoint (15 slides from Chapter
3--Consumer Perceptions):
click here;
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Full Powerpoint for all chapters is available to
ADOPTERS; please send email to: publisherATopenmentis.com
About Instructor’s Manual
Each Chapter IM contains:
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Very detailed hand-holding guide to
teaching the chapter, including covering each of the six Chapter Objectives.
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Answers to End-of-chapter questions.
- Available in WORD format.
- To protect the integrity of the material, it will be mailed to ADOPTERS
individually, upon verification. Send email to
publisher AT openmentis.com (can
be mailed to you before adoption)
- Sample Chapter IM: write us: (Can be mailed to you BEFORE ADOPTION):
.
About Test Bank
Prepared by an esteemed CB professor (different professors for different chapters, named in the document):
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Fully computerized, so you can create
customized tests in minutes.
- About Fifty T/F and MC questions (about 8-10 T/F and about 40 MC).
- How to Obtain Complete Test Bank (Or a sample chapter BEFORE ADOPTION):
To protect the integrity of the material, it will be mailed to ADOPTERS
individually, upon verification. Send us email with your
university email and link to your web link showing your name and affiliation on
that Web page. If you don't have a Web page, please have your dept chair send us
an email with a link to his/her Web page, or a letter on college letter head.
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Also
available three sample tests ready to tweak and plug in.
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Available in WORD format. In email, or from ftp, or as CD. Write:
publisher AT openmentis.com
About Cases:
- 20 cases that describe various slices of consumer
behavior and/or marketing programs with relevance to Consumer Behavior.
(10 Classic, 10 Romantic)
- Most cases 1 to 2 pages
long. A few 4 to 5 pages; also included is a comprehensive case based on
Dove’s Campaign for Real Beauty.
- Instructors’ guidelines for discussion:
available; same security procedure as for Test Bank, above.)
About Data Set
Survey data from samples of about 200 consumers on various topics in Excel as
well as SPSS.
There are five
data sets, each in its own folder with folder names indicative of respective
contents.
1.
Fast Food
2. Mobile phone services
3. Body piercing and Tattoo
4. Psychographics of Leisure Consumption
5. Clothing Store Preferences
- They
are arranged in the order of difficulty so Fast Food is the simplest (as is
Mobile phones) and Clothing Store is the most involved.
- You
can perhaps use Fast Food to demonstrate and other data sets for students to
analyze.
- Each
data set contains the data file in Excel and in SPSS. In the SPSS data file,
you can see Variable View to understand the variables being coded. In Excel,
column headings will indicate that.
- Each
folder also contains a questionnaire for that data set, in WORD. Read it
along with the data (Variable View in SPSS) or along with the columns in the
Excel sheet.
- We
have included some SPSS outputs. And also in some folders we have included
WORD file explaining some possible analyses.
- You
will be able to exercise your own judgment as to what analyses to pursue.
Please send email to
publisherATopenmentis.com .
About Video
A SET OF 8 to 10 CLIPS (each about 10 to 15 minutes) from consumer
interviews on various topics and one ethnographic study. Available NOW.
Available only to Adopters.
Please send email to:
publisher AT openmentis.com . | 
