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4e (CB 2016)

CONSUMER BEHAVIOR

Human Pursuit of Happiness in the World of Goods

Jill Avery                Simmons College

Robert Kozinets    York University

Banwari Mittal      N. Kentucky Univ.

Priya Raghubir New York Univ.

Arch Woodside     Boston College

ISBN:

978-0-979-1336-7-1

 

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Consumer Behavior 2016

Human Pursuit of Happiness in The World of Goods

by Jill Avery et al.

(Avery, Kozinets, Mittal, Raghubir, Woodside)

ISBN: 978-0-979-1336-7-1

978-0-979-1336-7-1

978-0-979-1336-6-4

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