CB 2010                                                         Enlarge Cover CONSUMER BEHAVIOR Human Pursuit of Happiness in the World of Goods                   Jill Avery                 Simmons College                   Sharon Beatty       Univ. of Alabama                   Morris Holbrook   Columbia University                   Banwari Mittal      N. Kentucky Univ.                   Robert Kozinets    York University                   Priya Raghubir       New York Univ.                   Arch Woodside    Boston College             ISBN: 978-0-979-1336-1-9 Open Mentis Publishers        Copyright: 2010 752 pages         Hardcover               4 color PURCHASE (on Paypal)

Brief Contents  PREFACE  SPECIAL FEATURES  Front Matter  Detail Content  About Authors  Send Inquiry  Request a Review Copy (Only for professors considering adoption))  Purchase .................................................... To read more: > Synopsis             > Sample Chapter > Selected Excerpts   > Consumer Karma, > Romancing the Consumer > Look What CB Researchers Found > CB Blog, etc. Explore the book's dedicated site www.mycbtextbook.com   Twitter: @MyCbtextbook Facebook: MyCbtextbook