CB 2010 (International)     Enlarge                                                       CONSUMER BEHAVIOR Human Pursuit of Happiness in the World of Goods                           Jill Avery                 Simmons College                           Sharon Beatty       Univ. of Alabama                           Morris Holbrook   Columbia University                           Banwari Mittal      N. Kentucky Univ.                           Robert Kozinets    York University                           Priya Raghubir       New York Univ.                           Arch Woodside     Boston College             ISBN: 978-0-979-1336-2-6 Open Mentis Publishers        Copyright: 2010 752 pages         Paperback               4 color

Dear International Reader  Brief Contents  PREFACE  SPECIAL FEATURES  Front Matter  Detail Content  About Authors  Request a Review Copy    (CB Professors only)  Send Inquiry  (to purchase) .................................................... To read more: > Synopsis             > Sample Chapter > Selected Excerpts   > Consumer Karma, > Romancing the Consumer > Look What CB Researchers Found > CB Blog, etc. Explore the book's dedicated site www.mycbtextbook.com   Twitter: @MyCbtextbook Facebook: MyCbtextbook