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CB 2012

CONSUMER BEHAVIOR
Human Pursuit of
Happiness in the World of Goods
Jill Avery
Simmons College
Robert Kozinets
York University
Banwari
Mittal
N. Kentucky
Univ.
Priya Raghubir
New York Univ.
Arch Woodside
Boston
College
ISBN:
978-0-979-1336-3-3
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SYNOPSIS
Brief
Contents
PREFACE
SPECIAL
FEATURES
Front
Matter
Detail
Content
About Authors
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