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CB 2010

 

CONSUMER BEHAVIOR

Human Pursuit of Happiness in the World of Goods

Jill Avery (Simmons College)

Sharon Beatty  (Univ. of Alabama)

Morris Holbrook (Columbia University) 

Banwari Mittal  (Northern Kentucky Univ.)  

Robert V. Kozinets (York University) 

Priya Raghubir (New York University)

Arch Woodside (Boston College)

ISBN: 978-0-979-1336-1-9

 

 

 

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