Open Mentis—A good book does not substitute a good teacher. It liberates him/her to immerse the student in subject matter deeper. Open Mentis. Open Mind.

 
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CB 2010

 

CONSUMER

BEHAVIOR

       Human Pursuit of Happiness in the World of Goods

Jill Avery                 Simmons College

Sharon Beatty       Univ. of Alabama

Morris Holbrook   Columbia University

Banwari Mittal      N. Kentucky Univ.

Robert Kozinets    York University

Priya Raghubir       New York Univ.

Arch Woodside     Boston College

ISBN: 978-0-979-1336-1-9

 

 

 

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