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CONSUMER BEHAVIOR
How Humans Think, Feel, and Act in the Marketplace
Banwari
Mittal Northern Kentucky University Morris Holbrook Columbia University Sharon Beatty Univ. of Alabama Priya Raghubir
Univ. of California, Berkeley Arch Woodside
Boston College
ISBN: 978-0-979-1336-0-2
Publisher: Open Mentis Publishers
Copyright: 2008 Open Mentis.
796 pages Hardcover 4 color
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