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Consumer Behavior 2008

Consumer Behavior
ISBN: 978-0-979-1336-0-2
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CONSUMER BEHAVIOR
How Humans Think, Feel, and Act in the Marketplace

   Banwari Mittal         Northern Kentucky University
     Morris Holbrook      Columbia University
     Sharon Beatty           Univ. of Alabama
     Priya Raghubir         Univ. of California, Berkeley
     Arch Woodside
         Boston College

ISBN: 978-0-979-1336-0-2
Publisher: Open Mentis Publishers
Copyright: 2008 Open Mentis.
796 pages Hardcover 4 color

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