These Consumer Behavior Stories are brought to you by:

MYCBBook—the World’s Second Most Interesting Book on Consumer Behavior

We hope you will enjoy the contents.  

  (www.mycbbook.com)

Consumer Behavior Stories: September 2007

Ø   Extreme Fandom

Ø   The Art of Not Having to Learn ALL the Time  

Ø   A Meta Lesson for Marketers on Consumer Learning

Ø   The World's First CB Puzzle…

 Click here to read these Stories in  Newsletter September ‘07
   

Consumer Behavior Stories October 2007

Ø   Romancing Singapore: A festival of love

Ø   Consumers Just Wanna Have Fun, Feelings, and Fantasy  and other special topics list  

Ø   You Wanted to Ask….    

Ø   Predisposition—Pregnant with Meaning

Ø   On the Art of Persuasion…

Ø   World's First CB Puzzle…

Ø   And more ..

 Click here to read these Stories in Newsletter October ‘07

 

          I. m. p. o. r. t. a. n. t.     L. i. n. k. s.           

          Request A Review Copy        Reviews             Book Info for Professors

          Instructor's Resources           Data Set            Brief Contents

          Auto-customized                  UG or MBA         Last Last Word

          About MYCBBook                Synopsis            

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  The Preface Says it All...

 

 

 

 

 

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MYCBBook—the World’s Second Most Interesting Book on Consumer Behavior

                                                                                                                                                                                        

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