Open MentisA good book does not substitute a good teacher. It liberates him/her to immerse the student in subject matter deeper.

 

 

 


 

CB 2012

CONSUMER BEHAVIOR

Human Pursuit of Happiness in the World of Goods

3e

Jill Avery                 Simmons College

Robert Kozinets    York University

Banwari Mittal     

N. Kentucky Univ.

Priya Raghubir       New York Univ.

Arch Woodside     Boston College

ISBN: 978-0-979-1336-3-3

 

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Dear Marketing Executive:

If you never took a CB course in college, or if you want a refresher or want something as reference material,

you will find this non-textbook like textbook a fresh breath of air.

None of that tedious reading you had to endure in college; yet the same insights. Same depth. Only up-to-date. Trendy. Engaging prose.

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You may browse TOC etc. here (see column at the right)

and browse Chapter 1 and some excerpts at

www.MyCBBook.com

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You may buy this book from Amazon or Barnes and Noble Web sites or from this site via PayPal.

Purchase (using PayPal)

 

We ship books worldwide.

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International customers must first write us for shipping costs.

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ISBN for North American Edition (hardcover)

978-0-979-1336-3-3

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for International Edition (softcover)
Available for shipment only to outside of North-America

978-0-979-1336-4-0

 

 

 SYNOPSIS

 Brief Contents

 PREFACE

 SPECIAL FEATURES

 Front Matter

 Detail Content

 REVIEWS

 About Authors

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