This book is full of knowledge--652 pages of
theories and concepts about consumer psychology. Although it is written to be
conversational, it is by no means a light read. And it is expensive (producing
this kind of book is a very expensive process). We suggest you try to find
an inexpensive used copy on the Web; or check out your public library.
But once you decide this is the kind of subject you
want to know more about, we believe you will find this to be the most enchanting
book among books of this genre.