Open MentisA good book does not substitute a good teacher. It liberates him/her to immerse the student in subject matter deeper.

 

 

 


 

CB 2012

CONSUMER BEHAVIOR

Human Pursuit of Happiness in the World of Goods

3e

Jill Avery                 Simmons College

Robert Kozinets    York University

Banwari Mittal     

N. Kentucky Univ.

Priya Raghubir       New York Univ.

Arch Woodside     Boston College

ISBN: 978-0-979-1336-3-3

 

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Dear Reader:

This book is full of knowledge--652 pages of theories and concepts about consumer psychology. Although it is written to be conversational, it is by no means a light read. And it is expensive (producing this kind of book is a very expensive process).  We suggest you try to find an inexpensive used copy on the Web; or check out your public library.

But once you decide this is the kind of subject you want to know more about, we believe you will find this to be the most enchanting book among books of this genre.

Thank you for reading this.

Here for your reading pleasure, some inside info:

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 SYNOPSIS

 Brief Contents

 PREFACE

 SPECIAL FEATURES

 Front Matter

 Detail Content

 REVIEWS

 About Authors

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  • Chapter 1 Excerpts
  • (Welcome to the fascinating World of Consumers)

    Future Consumption:

    Welcome to the FUTURE World of Consumers

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