Q1. The cover of MYCBBook has some subliminal embeds. Which one is NOT one of them?

Maslow's Hierarchy pyramid on the female mannequin's dress

A hanging TV screen with a face tattooed I Love M.A.C.

A video screen sewn on the male mannequin’s Jeans at kneecap

Q2. According to MYCBBook, how many P’s of marketing are there?

4P's                     5P's          8P's               

Q3. MYCBBook donates $1 per copy sold (and requests a similar donation from Review Copy Requestors) to a charity called:

Red Cross                                      World Wildlife Fund

Aid to Africa Federation                Blind Foundation of India

(Hint: it is an organization where one US$ goes 20 times farther)

Q4. Which trend is NOT included in Chapter 21 of MYCBBook?

The Revenge of the Boomers           Experiential Marketing

Technology Suffused Consumption   

New Forms of Social Relations        All are included

Q5. Is a case titled “Villains in TV Shows“ included in MYCBBook?  

Yes   No            

Q6. TORA, TOVA, TOTA are discussed in MYCBBook as:

Mountains of Afghanistan

Models of Consumer Attitude               

Q7. What is described in MYCBBook as the Biggest Life Project of all consumers?

  Bargain shopping                       Net surfing

  Experiential consumption         To build their lifestyles  

Q8. All humans have five resources. In MYCBBook, these are described in:

  Preface                         Epilog (called Last Last Word)

  Neither

Yes     No        

B. I am a professor/academic with CB teaching or research interests

Yes     No       

Marketing or CB faculty                Part-time CB instructor    

Doctoral student in marketing    Other

Are you filing this form as a

Connector (Recipient of email, direct from Publisher)

Connected (Received email as a forward from a colleague)

                             (or found it on our Web site)

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