Open MentisA good book does not substitute a good teacher. It liberates him/her to immerse the student in subject matter deeper. Open Mentis. Open Mind.

 

MYCBBookthe World’s Second Most Interesting Book on Consumer Behavior

10 FAQ's                                               You Wanted to Ask….

1. Does the book include my pet topic?

Ans. No. And Here is why.

2. How many cases does the book have?

Ans. Eighteen--short, medium, and long. See list.

3. Is the book theoretical or applied?

Ans. What theory? what "applied"? They mingle so well one would barely recognize the separation. See some examples.

4. Are there applied projects?

Ans. Yes, every chapter has "Think+Apply" Questions. See a sample.

5. Are there experiential exercises?

Ans. Yes, every chapter has "Practice+Experience" assignments. See a sample.

6. Are there Chapter Objectives listed?

Ans. No. For a very twisted reason (click here); But these are available as Instructor's Resources (click to see ALL Resources).

7. Tell me how you describe the concept of Life Project.

Ans. Click here LIFE PROJECT.

8. Is any help available for preparing the Exams?

Ans. Yes, in addition to Test Bank, sample exams are ready to plug in.

9. Other books provide Data CD, video etc. Do you?

Ans. Yes.

10. Are there any Student Resources?

Ans. Yes. See www.mycbbook.com--> THEN "For Students"