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A New ReleaseConsumer Behavior

Consumer Behavior
ISBN: 978-0-979-1336-0-2
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Released: March 15, 2007

CONSUMER BEHAVIOR
How Humans Think, Feel, and Act in the Marketplace

     Banwari Mittal         Northern Kentucky University
     Morris Holbrook       Columbia University
     Sharon Beatty          Univ. of Alabama
     Priya Raghubir         Univ. of California, Berkeley
     Arch Woodside
        Boston College

ISBN: 978-0-979-1336-0-2
Library of Congress Control Number: 2006939584
Publisher: Open Mentis Publishers
Copyright: 2008 Open Mentis.
796 pages Hardcover 4 color

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