Open MentisA good book does not substitute a good teacher. It liberates him/her to immerse the student in subject matter deeper.

 

 

 

CB 2008  

 Explore$60

Consumer Behavior

How Humans Think, Feel, and Act in the Marketplace

     Morris Holbrook      

(Columbia University)
     Sharon Beatty 

 (Univ. of Alabama)
     Banwari Mittal        

( Northern Kentucky University)

     Priya Raghubir 

(Univ. of California, Berkeley)
     Arch Woodside
        (Boston College)

 

 

 

 

 

 

CB 2010

Explore

CONSUMER BEHAVIOR

Human Pursuit of Happiness in the World of Goods

Jill Avery                 Simmons College

Sharon Beatty       Univ. of Alabama

Morris Holbrook   Columbia University

Banwari Mittal      N. Kentucky Univ.

Robert Kozinets    York University

Priya Raghubir       New York Univ.

Arch Woodside     Boston College