CB 2008    Explore$60 Consumer Behavior How Humans Think, Feel, and Act in the Marketplace      Morris Holbrook       (Columbia University)      Sharon Beatty   (Univ. of Alabama)      Banwari Mittal         ( Northern Kentucky University)      Priya Raghubir  (Univ. of California, Berkeley)      Arch Woodside         (Boston College)		CB 2010 Explore CONSUMER BEHAVIOR Human Pursuit of Happiness in the World of Goods Jill Avery                 Simmons College Sharon Beatty       Univ. of Alabama Morris Holbrook   Columbia University Banwari Mittal      N. Kentucky Univ. Robert Kozinets    York University Priya Raghubir       New York Univ. Arch Woodside     Boston College