CB 2008   Explore Consumer Behavior How Humans Think, Feel, and Act in the Marketplace      Banwari Mittal         ( Northern Kentucky University)      Morris Holbrook       (Columbia University)      Sharon Beatty   (Univ. of Alabama)      Priya Raghubir  (Univ. of California, Berkeley)      Arch Woodside         (Boston College)		New Release CB 2010 Explore CONSUMER BEHAVIOR Human Pursuit of Happiness in the World of Goods Jill Avery (Simmons College) Sharon Beatty  (Univ. of Alabama) Morris Holbrook (Columbia University)  Banwari Mittal  (Northern Kentucky Univ.)  Robert Kozinets (York University)  Priya Raghubir (New York University) Arch Woodside (Boston College)    :